The potential of email marketing is often overlooked by brands, and it doesn’t help that the channel is incredibly cluttered, even in this post-GDPR world. Yet the fact remains, when email marketing is done right, it’s unsurpassed. It drives more conversions than any other channel and has an incredible ROI of 1:38. It’s a highly effective and highly engaging way for you to deliver relevant, personalised content direct to the inboxes of your specifically targeted audience.
Instead of only focusing on the business need, we also concentrate on the customer as an individual to help you deliver richer, more meaningful relationships. To cut through the noise and stand out from the crowd, we follow these three principles to our eCRM approach.